Belstaff is an incredible brand with an adventurous spirit, widely known as a British heritage brand, Belstaff has been making jackets and clothing for almost 100 years.
Where are Belstaff jackets made?
Production of the jackets originally began in Belstaff’s home factory in Longton, Stoke-On-Trent. There was a strong connection with the UK and Belstaff, being proud to be British and of its heritage. However, it was in the 1990s that the company was sold to an Italian company. During this time, manufacturing moved to Vienna, Belstaff jackets continued to be made in Italy up until 2017 when a new buyout occurred, and the company was moved back to the UK.
Belstaff was bought out by petrochemicals company Ineos, Britain’s largest privately-owned company. Ineos wanted to reinstate Belstaff’s British heritage, this begun by returning the brand’s production back to the UK. To mark its return to its British roots, Belstaff showcased it ‘Made in UK’ collection at the men’s London Fashion Week in 2018.
A Brief History of Belstaff
Belstaff first began back in 1924 where founders Eli Belovitch and his son-in-law Harry Grosberg. The brand was inspired as a result of the many clothing shortfalls that motorcyclists often faced, from harsh weather conditions on the road to the terrain which would often ruin their clothes.
Belovitch used his expertise that his factory gained during the war years to develop the highly durable waxed cotton and leather jackets you see today. Their jackets were perfectly designed for motorcyclists and the conditions of the open road.
Today, Belstaff’s collections still carry the classic style hallmarks of its golden motorcycling and Hollywood history.